Privacy & Surveillance PSA: Importance of Data Protection

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This PSA project was requirement in light of the completion of course: COM 521: Digital Media Theory & Practice in the Strategic Communication master’s program at SUNY Oswego. This video is about the importance protecting you data online and how it can be used against people based on how expose they are online. Please be informed about your data and presence online by watching this video and infographic below.

The Perks of Google Analytics

Google Analytics provides great management tools for websites

Google Analytics Certification for Beginners provides every bit of knowledge needed to manage analytics. In addition, the certification provides the understanding of how to check audience reports, the impacts to your website and conversions, and how your audience behave. However, the utilization of Google Analytics is completely up to the user and their preference. In the setting up process, the user is forced to determine how will they take advantage of Google Analytics and what are some of the aspects within the tool they would like to take heed to. Hence, in the introductory part of the training, provides an clear idea of the purpose and benefit of Google Analytics and how tools work. Also, in the intro phase of the training, shows different ways that a user can collect data and how to use that data to improve your website. On of the ways in which data can be collected are through properties. Properties are used to gather data that comes from multiple sources such as geographic locations. Within the Views section, it allows the user to get a more detailed description of each properties such as the specific countries that viewers are viewing from.

The goal of my website is showcase my work and give a glimpse into my personal life. Therefore it is really important as to who views my content posted on my site. In light of doing so, I hope to heavily use the audience reporting tool of Google Analytics, as it allows me to gain an understanding as to which individuals are surfing my site. Limiting the access of my site to certain individuals will be crucial in my usage In addition to the utilization of audience reports, I think that it is very important to analyze the quantifiable amount of viewers that visit my site. Doing so will allow me to constantly improve the user experience within the site to garner move website traffic. As I am still exploring the inner works of Google Analytics, in the near future will be adding more plugins and aspects to my site to make the user experience more user friendly.

Inside The Lens Of Claudia Fickat

Claudia Fickat is an international artist and photographer who has worked with clients across Europe and America

Claudia Fickat. Born and raised in France and currently based in New York City, Claudia is a self-taught artist whose works explore boundaries across candid life scenes and the creative expressions of fashion, art, music, and cinema.

She grew up in a multi-cultural household in the wealthy area of Champagne and has always sought opportunities to transcend her early experiences of the limitations of race and class and to explore their intersections.

She has used her artistic talents and personal experiences to propel her life and to empower diversity through her projects. She is always looking to expand her horizons, in both life and art.

​Claudia is spending most of her free time watching Broadway plays and musicals, in movie theaters, and in libraries. 

The collection of photos seen below is a work of art by local and international photographer Claudia Fickat. Claudia has an amazing eye for images and catching moments in time. To provide a back story on this project, I personally chose to highlight the work of Claudia Fickat because her photos connect with my personality as well love for black and white photography. 

Claudia and I met each other for the first time in the summer of 2022 in New York City. As I was living in New York city interning at an engineering firm, I slowly began to learn more about Claudia’s love for photography. I learned that she loves photography because she believes that it is the best way to see people in their truest form, which is a major inspiration for her photos. 

After spending the summer with Claudia and learning about her love for capturing moments, I understood the history of photography and how it can tell stories in meaningful ways. Each photo captured in this essay tells a story of people all over the world. Many of the photos are taken from Claudia’s short time spent photographing people in New York City, Paris, London, and other parts of England.

Each shot highlights some sort of human interaction with digital technology. Whether it is a elderly man listening to the radio on the side of the street or a couple laying down on the grass conversing while scrolling through their phones. I specifically chose these images from Claudia’s collection because it paints a picture of how digital technology is represented around the world. 

The photos in this essay were purposely chosen in black and white because it paints a very industrial but modern theme. This is essentially the look I am trying to convey on my site. Therefore, I believe that this collection of photographs from Claudia Fickat’s albums is a great representation of my brand and story. 

Aside from my personal friendship with Claudia, I think her photography tells amazing stories by paying homage to past photographers by mimicking their styles and sense of imagery. Overall, I hope that the collection of photographs paints the picture of modern human interaction with digital technology in multiple ways.

All photos displayed is credited to Claudia Fickat.

“I am an old soul. I draw my inspiration from very old photographer like Eli Reed, Robert Doisneau, Henri Cartier-Bresson, and John Myers. These are the photographers that have influenced me which is why all my photos are black and white” – Claudia Fickat

“Citadine” – paris, 2021
Velib, is one of the most popular way of travel in Paris. It’s convenient and you can find them anywhere. It doesn’t matter how you are dressed or what you do on it. It is very comfortable form transportation.

“Stopping By” – Paris, 2021
Even if you lived in Paris since you were 10 years old, you’re always stopping by the Eiffel Tower with phone in hand.

“The Children” – New York, 2021
This Multi-taking New Yorker who’s reading his emails and taking care of his babies

“Pause Clope” – Paris, 2021
If you’ve already had your morning coffee with your cigarette, it’s now time to check your phone while smoking

“Lost” – New York, 2022
Stopping somewhere in Times Square to text should be a national sport

“Break” – Paris, 2021
Some people use their phones for social media and some call their families when they have a minute

“the Right Moment” – New York, 2021
This photographer was shooting a lovely couple.

“In his World” – New York
People in big cities are always paying attention to their phones, tablets, and computers. They are living in one world and creating another in their hands.

“Times Square” – New York, 2022
A typical day in the busy heart of Times Square

“Almost Lovers” – New York
This very shy couple of friends. You can see they are standing quite far from each other but the man attempt to get closer for the selfie.

“Radio Gaga” – New York, 2021
We never see pictures of essential workers when they are not working. They are the lungs of the big apple. This photo captures this man catching up with the game on his radio before his shift.

“Caught in Time” – New York, 2022
Caught in time on his phone while relaxing that the Coach store in Manhattan.

“Unbothered” – Torquay, 2018
Unbothered by her lover’s speech on her phone. More and more it’s easier to do this and avoid conversations

Learn More About Claudia

The Working Dynamics of WordPress

The hub for building and hosting websites

Content Management System to Democratize Publishing 

ICREA Research professor Jodi Cabot’s article looks to showcase the inner workings of WordPress as a content management system. WordPress has grown significantly by providing users the ability to host and build websites without expert knowledge of coding. WordPress started in 2003 when Matt Mullenweg and Mike Little forked the b2 blogging platform and created the first version of WordPress (Cabot, 2023). Some of the key elements of WordPress include: 

  1. The WordPress mission has been to democratize publishing, ensuring that any nontechnical person can create a website, while at the same time building a product that can scale all the way up to enterprise clients with complex needs (for example, e-commerce, multilingual, or mobile)(Cabot, 2023).
  2. Since WordPress’s creation in 2003, there have been many developments to the platform such as the usage of subversion (SVN) as their version control system, the release of more than 30 versions of the platform to keep up with security issues, and compatibility, and lastly the coding evolution of using unit tests. 
  3. WordPress credits its success primarily due to its platform being considered a one-size-fits-all solution, whereas competitors are looking for the best CMS for a specific customer profile.

Digital Semiotic Production: Self-styling and Technologization

Elisabetta Adami’s article analyzes the idea of digital semiotic production of (self-)styling and technologization. The article addresses these questions by focusing on the web design practices of blogs, as an early form of social media (Aichner and Jacob, 2015). The results of this study showed the role of a semiotic technology, such as the WordPress platform, in mediating between different layers of sign-makers; its mediation conceals the agents behind the technological affordances, naturalizing the power relations (and related conflicting views and positions) that concur to the production of semiotic regimes (Adami, 2018). In conclusion, shaping representational possibilities, semiotic technologies shape taste, trigger the shaping of selves, and shape social hierarchies from their semiotic expressions, i.e. who is (not) literate, who has (not) power, who is (not) expert, and who is (not) allowed subversion (Adami, 2018).


In my short usage of WordPress, I have considered it to be a powerful platform that provides the simplicity of website building and hosting to anyone. After reading both of these articles above, providing a reflection is only fit for understanding the two perspective laid out on WordPress’s platform. I agree with each article’s perspective on the impact that WordPress has on individuals over competitors. WordPress has grown much more than just a blogging platform, however, it has grown into a platform that provides the tools for individuals to showcase themselves digitally through website building. WordPress has increasingly become a platform for styling, imagery, branding. One of the most important aspects of WordPress that sets it apart from competitors is the compatibility and appeal to a beginner audience. With this in place, WordPress has become a main Hub for website creation.

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